Is Select Group a reliable developer?

Select Group has delivered 5,000+ units across 15+ projects with 4/5 build quality rating. They have a growing reputation for premium finishes and distinctive design, though delivery delays of 12-18 months are common. Suitable for investors seeking quality at competitive prices.

How does Select Group compare to Emaar?

Select Group is 15-25% cheaper than Emaar for similar quality (build quality 4/5 vs 4.5/5), with comparable design focus. However, Emaar has larger portfolio, better on-time delivery, and stronger brand recognition. Choose Select Group for value, Emaar for reliability.

What are Select Group's best projects?

Peninsula in Business Bay offers premium waterfront living with Dubai Canal views (AED 2,200/sqft). Wave Residence in JVC provides affordable luxury with distinctive design (AED 1,100/sqft). Both have shown strong appreciation of 29-38% since launch.

What payment plans does Select Group offer?

Select Group offers 10-15% booking payment, 50-60% during construction, and 25-35% on handover. Post-handover payment options are available on select projects. The structure is competitive with other mid-tier developers.

Select Group: Developer Review 2025

An in-depth analysis of Select Group - the fast-growing developer known for premium waterfront projects in Dubai Marina and Business Bay. Track record, project quality, investment potential, and what investors should know.

Select Group: Rising Premium Developer

Select Group has emerged as one of Dubai's most promising developers, known for premium waterfront projects and distinctive architectural design. From Peninsula in Business Bay to Wave Residence in JVC, Select Group combines quality construction with competitive pricing.

Company Overview

Founded: 2002
Ownership: Private
Projects Delivered: 15+ projects
Units Delivered: 5,000+
Countries: UAE, UK

The Select Group Difference

Design-Focused Approach:

Distinctive architectural aesthetics
Premium waterfront positioning
High-quality finishes
Attention to detail

Key Markets:

Dubai Marina - Premium waterfront
Business Bay - Central business district
JVC - Affordable luxury
UK - International expansion

Major Projects in Dubai

Peninsula (Business Bay)

Waterfront business district location
Premium finishes and amenities
Dubai Canal views
Starting price: AED 2,200/sqft

Wave Residence (JVC)

Affordable luxury segment
Distinctive wave-inspired design
Competitive pricing
Starting price: AED 1,100/sqft

Noor Residence (JVC)

Mid-range family apartments
Modern design
Starting price: AED 1,000/sqft

Royal Residence (Dubailand)

Affordable family community
Townhouses and apartments
Starting price: AED 850/sqft

Track Record Assessment

Build Quality: 4/5

Premium materials and finishes
Consistent quality across projects
Good attention to detail
Higher than mid-tier competitors

On-Time Delivery: 3.5/5

Average delay: 12-18 months
Improving track record
Better than smaller developers
Communication could improve

Appreciation History:

Project	Launch Price	Current Value	Appreciation
Peninsula (2020)	AED 1,600/sqft	AED 2,200/sqft	38%
Wave Residence (2021)	AED 850/sqft	AED 1,100/sqft	29%
Noor Residence (2019)	AED 750/sqft	AED 1,000/sqft	33%

Investment Considerations

Pros:

Premium build quality (4/5)
Distinctive architectural design
Waterfront expertise
Competitive pricing vs premium developers
Growing brand recognition

Cons:

Smaller portfolio than established developers
Still building track record
Some delivery delays
Limited luxury segment experience
Smaller developer support structure

Payment Plans

Select Group offers competitive payment structures:

10-15% booking
50-60% during construction
25-35% on handover
Post-handover options available

Pricing Strategy

Select Group positions between premium and mid-tier:

15-25% below Emaar in similar locations
Higher than budget developers (Azizi, etc.)
Premium finishes at competitive prices
Value proposition strong

Target Buyer Profile

Select Group properties appeal to:

Quality-conscious investors
Mid-to-premium segment buyers
Waterfront lifestyle seekers
Design-focused buyers

Investment Verdict

Rating: 3.8/5

Select Group is a rising developer worth considering for investors seeking premium quality at competitive prices. With strong design focus and waterfront expertise, it offers good value for quality-conscious buyers willing to accept some delivery delays.

Explore Select Group projects with Genie AI to find quality investments.

Related Guides

Business Bay Investment Guide - Peninsula location
JVC Investment Guide - Wave and Noor Residence location
Emaar Properties Review - Premium developer comparison
DAMAC vs Emaar Comparison - Developer comparison guide

Sources and further reading

Developer due diligence checklist

A developer profile should be used as a starting point, not a substitute for project-level checks. Review completed handovers, construction quality, service-charge history, escrow registration, current site progress, warranty process, and resale performance in delivered buildings. A strong brand can support confidence, but the specific project, launch price, payment schedule, floor plan, and micro-location still determine whether the purchase is attractive.

Before reserving a unit, ask for written confirmation of payment milestones, expected handover, cancellation terms, assignment rules, service-charge assumptions, and any incentives. Compare the developer with alternatives at the same price point and avoid paying a premium unless the project quality, location, and exit liquidity justify it.

How to use this developer profile

Treat this developer profile as the first layer of due diligence. The next step is to compare delivered projects, current construction progress, escrow registration, service-charge history, and resale demand in completed buildings. A developer can have a strong brand and still launch individual projects that differ in price discipline, layout quality, handover timing, and liquidity.

When reviewing a specific launch, request the payment schedule, SPA terms, expected completion date, assignment rules, cancellation clauses, and any written incentive terms. Compare those details with competing projects at the same price point. If the project requires a premium, that premium should be justified by location, build quality, scarcity, view, floor plan, or stronger resale demand.

For investors, the developer is only one part of the equation. Entry price, micro-location, future supply, buyer demand, service charges, and exit timing usually determine the actual result. For end users, maintenance quality, community management, parking, access, noise, and daily convenience matter just as much as headline reputation. Use this page to shortlist, then verify the exact project and unit before committing.

Evidence checks before you act

Before relying on Select Group, verify the developer story at project and unit level. Review completed buildings, current construction progress, escrow registration for off-plan launches, published payment terms, service-charge expectations, warranty responsibilities, and the handover process. If possible, compare resident feedback and resale performance across more than one completed project rather than judging the brand from a single launch.

Developer reputation matters, but it does not replace price discipline. Compare the same budget across ready stock, off-plan stock, and competing developers in nearby areas. Ask whether the premium is supported by location, specification, floor plan, amenity quality, delivery confidence, and tenant demand. For off-plan units, check assignment rules and cash-flow timing before assuming an easy exit. For ready units, inspect building management and maintenance. A good developer decision should still make sense if appreciation is slower than expected.

Select Group: Complete Developer Review 2025

Key Takeaways